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Techucation

A Blog by Malcolm Yoke Hean Low



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Archive for August 2010

Forget Brainstorming

Posted on Tuesday, August 03, 2010 at 5:51 PM by Malcolm

According to this article from newsweek, brainstorming has been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than together.

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