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Techucation

A Blog by Malcolm Yoke Hean Low

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What Makes Something "Better Than Free"?

Posted on Tuesday, February 19, 2008 at 2:30 PM by Malcolm

In a very thought-provoking essay entitled "Better Than Free", Kevin Kelly, Senior Maverick at Wired, probes the question of how thoughts, ideas and words that are so constantly, easily, and casually copied can still have economic value. 'If reproductions of our best efforts are free,' he asks, 'how can we keep going? To put it simply, how does one make money selling free copies?' He enumerates and explains eight qualities that can, indeed, make something financially viable — 'better than free.' A very timely article in light of the constant discussion of RIAA/piracy/copyright issues.


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